So often we get caught up in the technical aspects of SEO. We focus on the density and repetition of individual words or phrases. We concentrate on where to italicize, where to underline, and where to bold the text. We agonize over titles and over headings but there is always the chance that we don’t agonize over potentially the most important factor to consider and that is the reader.

After all are we not trying to motivate the reader to take action? The action may be as simple as click on a link, or it may be as complex as filling out a contact form but regardless of the action the intent has to be to get the reader to take action. I guess altruistically you may just be trying to impart information but the percentage of pure information posts has to be so statically insignificant that they are not even a rounding error if stats were to be performed.

Now I am not suggesting that we create content without knowing our ultimate SEO goals. You may be trying to establish anchor text and a link to a page. You want and expect the search engine spiders crawl and digest your page in the way you have planned. My hope is that you are writing for more than a search engine spider because dry robotic text has no viral component whatsoever. After all who would forward a link to a spammy blog post. The content must be compelling while still achieving the SEO benchmarks and targets.

Never lose sight of your target audience and right for them. It is compelling content that will enable you to go viral on twitter and that will get people digging your posts.